4/9/2023 0 Comments Lure maker lure name![]() ![]() ![]() So Okuma Managing Director Charles Chang approached his long-time friend, Jackie Hsu, owner of Fish Inc., about the opportunity to work together on the project. However, the team behind Fish Lab, led by Product Manager Mike Bennett, quickly learned that its knowledge of developing and selling lures wasn’t enough to build and launch a new brand. “We soon realised that having lures also made us a stronger partner with all our current customers, so we made the decision to develop our own lures brand, Fish Lab.” “By that time we had gained a wealth of experience in selling, promoting and most importantly the development process of lures,” explains Okuma’s Director of Product Development, John Bretza. The path to the partnership began when European brand Savage Gear decided on direct involvement with the US market and parted company with its long-time distributor, Okuma. ![]()
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